Before we get to our chart porn du jour, lets look at Google’s top twenty keyword categories of highest costs per click via Wordstream:
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20 Most Expensive Keyword Categories In Google AdWords
1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood
Cord Blood? WTF is THAT about?
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click for ginormous graphic
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_s1d8oO1s_0_gwEDSxEhrXXhf5ySsMytF0h7XrReNUcvR6bpCOvH3GoexHNP1o54P_x2npKyS1GnghxsRf0kh_YeSx38_1s5TNkWz78PSKVW2x_AiUfwdrY2XQe_XZ178AVHWFLAihju7_jC-HAmdAos2HzTAdrNxAzprHD8semRLY=s0-d)
Source: 20 Most Expensive Google Keywords
Tech Crunch
Tech Crunch